Services
Two practices. One profit and loss statement.
Next Wave Digital builds the brand, the website and the way you are found. Next Wave Consulting works on what the business actually sells, what it charges, and where the money is really coming from. Most clients need both, and they are quoted as one engagement.
Why both, from one firm
Most web studios cannot read a P&L. Most consultants cannot ship the website.
Hiring separately means paying two firms to disagree about your business. The strategy arrives as a deck nobody builds, or the site arrives beautiful and pointed at the wrong product.
A design agency gives you
- A site that looks current
- A brand system and files
- Traffic, and hope
- No view of your margin
A consultant gives you
- Analysis and a recommendation
- A pricing model in a spreadsheet
- A deck and an invoice
- Nobody to execute it
What you get here
- The margin analysis first
- Offers priced before they are designed
- A brand and site built around the answer
- One firm accountable for the number
Led by a CFA charterholder with fifteen-plus years pricing work and modelling profitability inside a large professional-services firm. Business structure and analytical rigour are not an add-on here — they are the half of this business that most web studios do not have.
Build the brand and the presence.
The visible half. What people see, what they remember, and how they find you in the first place. Everything here is a made thing you own outright when it ships.
Brand strategy & identity
A brand is what people recall without looking it up. We build the recall: a name that fits the market, a mark that survives being embroidered on a hat, and a system that keeps every piece looking related.
Website design & build
Designed for your business, not adapted from a theme. Built by hand so it stays fast, ranks well, and does not break when a plugin updates itself at 2 a.m.
Local & organic SEO
For most local businesses the map pack is the entire game. We build the pages, the schema and the review habit that get you into it — then keep publishing.
Work on the business, not just the storefront.
The half most studios skip. What you sell, what you charge for it, which lines actually carry margin, and how the work flows once the enquiries start arriving. This is ordinary consulting — done by someone who can also build the thing.
Revenue & product strategy
Which products and services deserve the front of the house, and which ones are quietly costing you. Most owners are promoting the line with the most volume rather than the line with the most margin, and the two are rarely the same.
Widest bar, thinnest margin. The line worth promoting at the front is almost never the one doing the most volume.
Pricing & packaging
Pricing is the fastest lever in any small business and the one owners touch least. We rebuild the structure — tiers, anchors, discounts, floors — so the middle option is the one you want sold and every discount has a margin floor underneath it.
Operations & AI automation
The unglamorous hours — quoting, following up, chasing reviews, rewriting the same email — handed to a system. We map where work actually gets stuck first, then automate only the parts that should be.
Forecasting & growth planning
A revenue target, worked backwards into the campaigns, capacity and cash it actually requires. Bring a number you want to hit and we will bring the arithmetic behind whether it is reachable this year.
Modelled first, then priced. Every campaign gets a forecast you can hold us to.
How the two fit together
Consulting first, when there is a choice.
A beautiful site pointed at the wrong offer is an expensive way to sell the wrong thing faster. When budget only covers one, we start with the analysis — it is cheaper, and it changes what the site should say.
Find the margin
Mix analysis and pricing. Usually the cheapest revenue a small business will ever add, because it requires no new customers.
Get findable
Google Business Profile, accurate hours, real photos, a working phone number. Free, and it outperforms everything below if it is missing.
Build the site around the answer
Now the homepage leads with the line that actually carries margin, priced the way the analysis said to price it.
Brand it properly
Once traffic arrives, make it stick. Naming and identity pay off when there is something to recognise.
Systematise
SEO content, review generation and automation. The compounding layer — and it only compounds on top of the four above.
Start with a conversation.
Thirty to sixty minutes, no charge, no pitch deck. You leave with a plan and a fixed-price proposal — whether or not you hire us.